A rule for being creative is to be constantly learning. Sometimes those lessons can be learned from one medium and applied to another. Film has taught me allot about theme park design, especially Pixar. At Pixar the “art challenges technology and the technology challenges the art.” Through an immense amount of innovation and complex story the talented team at Pixar are able to transport viewers to a new world. This philosophy is what I try to do with my projects and within the theme park industry. Theme park attractions are all about immersion and storytelling; we stride to immerse riders into great stories. There are many lessons from film that can be implemented into designing an attraction. Director Andrew Stanton (Finding Nemo and Wall-E) did a fantastic TED talk that discusses the clues to telling a great story. Take a listen, even if your not into film these lessons can come in handy for theme park design, creative writing and simply understanding the connections we all have within humanity.